Wolfgang Beinert | Germany : Communication Designer and Typographer
The aesthetics of a design captivates and enchants the viewer. Because the striving and the need for beauty is innate in us humans.
Atelier Beinert | Berlin is a visual communication office specialising in individual design solutions that require a very high degree of philological, craft, academic and/or artistic specialisation.
The design office was founded in 1989 by Wolfgang Beinert in Augsburg. Further stations were Vienna, Rome and Munich. Since 2006, Berlin has been the seat of his studio.
Core competence is the synthesis of Communication Design, Typography and Photography. His special skills include the thoughtful and elegant use of text, type, graphics and images as well as the production of representative and subtle print media. The repertoire naturally also includes digital media.
Creativity requires sensitivity. And sensitivity – apart from talent – is predominantly based on knowledge. The more knowledge, the more creativity.
The studio’s client structure covers a multi-faceted spectrum, from freelancers to globally operating DAX companies. Clients include BMW, Chanel, the Gemeente Amsterdam, Gmund Papier, the Goethe-Institut, J.C. Flowers & Company, Mercedes-Benz, Leica, the city of Augsburg, Tate Modern and VOGUE. At first glance, the studio’s remuneration is in the upper price segment.
Wolfgang Beinert has already received many awards for his »modern yet timeless typography« (Graphis, New York) and his »extraordinary design solutions« (DesignNET, Seoul); for example, the renowned design awards of the Tokyo Type Directors Club, Art Directors and Type Directors Club of New York as well as the red dot: best of the best.
Our means of communication, target groups and reading habits have become so different and fast-moving that typography today encompasses graphic craft, technical knowledge as well as scientific aspects.
In addition to his profession as a designer and photographer, Wolfgang Beinert has been the editor of Typolexikon.de since 2001, an encyclopaedia on European typography with over four million visitors in 2020.
Furthermore, he has been passionately involved since 2003 as a lecturer in communication design and typography at various universities as well as at his own Typoakademie.de, where he offers seminars and workshops for professionals from the agency, design and publishing scene.
SAVE THE DATE
Typography in Graphic and Communication Design
A seminar in German with Wolfgang Beinert for professionals from the agency, design and publishing scene.
Berlin / Loft Friedrichshain / 3 December 2021
Hamburg / Literaturhaus / 15 November 2021
Hannover / Rotation / 17 November 2021
Frankfurt / Evangelische Akademie / 22 November 2021
Köln / KOMED im Mediapark / 19 November 2021
Leipzig / Museum für Druckkunst / 1 December 2021
München / Haus der Bayerischen Wirtschaft / 26 November 2021
Stuttgart / Haus der Wirtschaft Baden-Württemberg / 24 November 2021
Wien / Zeichenfabrik / 29 November 2021
This seminar is an excursion behind the scenes of top graphic design, a kind of typographic »Making of« that uses realised projects from the last 25 years to convey the elementary importance of typography in communication design and related disciplines. It explains in detail how important typographic know-how is for the realisation of high-quality design services and media.
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