Editorial Design


goethe forum muenchen selbstdarstellung
preview 960x600 goethe institut sponsoring broschuere bundespraesident


Corporate Design


Project | Corporate and Editorial Design for the Goethe-Institut, the cultural institute of the Federal Republic of Germany.
Client | Goethe-Institut e.V., Munich.
Years | 1992-2003.
Sector | Cultural and creative industries.
Services | Corporate design, editorial design, photography, graphic design.
Notes | Since the early 1990s, Wolfang Beinert has developed and produced many communication media for the Goethe-Institut that were placed in an international design context for the first time in the institute’s history. Some of these publications were awarded international design prizes.

From 1992/93, CD components were also produced for the first time, including the corporate design of the Goethe Forum, the yearbook and the first press service »aktuell«.

For the first time, public relations, which had been print-based until then, was linked to the new media, ushering in the digital era in Goethe-Institut communication. At the same time, a staff position for cultural sponsoring was created.

Further information in German
 Goethe-Institut shows retrospective of the graphic artist Wolfgang Beinert

goethe institut selbstdarstellung


As you know, I have greatly appreciated your work for the Goethe-Institut. May it stay that way and continue! And keep up the attention to detail!
Dr. Horst Harnischfeger

Secretary General of the Goethe-Institut, Munich

It always gives me pleasure to see your work, and so I am also convinced that you were rightly awarded on a global scale (…).
Dr. Horst Harnischfeger

Secretary General of the Goethe-Institut, Munich

In this flood of paper, it is a pleasant change to get your hands on works like yours. The visual pleasure is immediately joined by a tactile one, and one is reluctant to put the work down and return to everyday paper.
Prof. Dr. Hilmar Hoffmann
President of the Goethe-Institut, Munich

Your works for the Goethe-Institut … they are quite unusual in terms of effort and quality and, after Brody and Carson, highly modern.

Prof. Dr. h.c. Kurt Weidemann
Typographer, designer and university lecturer, Stuttgart

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Wolfgang Beinert